Wednesday, November 12, 2014

The Tyranny of Twee

I first saw the phrase "tyranny of twee" on Brendan O'Neill's blog. There's a lot of overlap between twee and what I call the Cute Movement:

Can anyone stop the tsunami of twee? It seems not. Britain is being swallowed up by tweeness. Like a B-movie style blob, only pink and sugary rather than black and deathly, twee is spreading through the nation, colonising every corner of cultural life. On TV, in the music world, in magazines, twee is everywhere...

It isn't really a tyranny. More like a virus. The teeny, tiny door item on the SF Weekly's blog prompted this post, but I hadn't seen the current issue of the Weekly, which means I have to add this example:

Teeny, tiny, cutesy doors

A "painfully cute" bike wedding.

See also this



At 11:06 PM, Anonymous Anonymous said...

That "bike wedding" video is one of the reasons why I decided to take a temporary position in our firm in Another much larger city for 2 years. There is something so self-centered about the creepy SF hipster mindset. They seem so focused on their tattoos , facial hair, skinny jeans and blue bottle coffee that the ongoing filth and homeless issues of the city are ignored by them as they peddle to the next "in" hangout. I think the current obsessions of this generation on "artisanal " $5 slices of toast are the perfect example of an extreme Bay Area version of hyper materialism. I am waiting for a generation more like my parents who were focused less on themselves, and more on making this city and the world a better place.

At 3:22 PM, Anonymous Anonymous said...

I agree Anonymous, before the hipsters took over, there was no filth or homeless. They are directly responsible for the homeless problem - see the copious research that skinny jeans and coffee cause homelessness and schizophrenia - and yet they seem utterly free of guilt about it.

At 3:39 PM, Anonymous Anonymous said...

If it's not really "tyranny," why use the word?

At 7:17 PM, Anonymous Anonymous said...

You insult actual tyrants by calling little mouse doors "tyranny".

In fact one of the most twee things that the hipsters do is use hyperbolic words like "Artisinal toast". How meta of you to adopt their smug attitude.

At 7:54 PM, Anonymous Anonymous said...

I'll take this over crusty old idiots who are part of the obnoxious but small pro-car movement.

At 10:08 AM, Blogger Rob Anderson said...

The twee/cuteness phenomenon is real, but the "tyranny" usage is only about alliteration, which is surely why O'Neill used it in the first place.

At 6:20 PM, Anonymous Anonymous said...

"The twee/cuteness phenomenon is real, but the "tyranny" usage is only about alliteration, which is surely why O'Neill used it in the first place."

Good to know we shouldn't take your statements terribly seriously.


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