Friday, July 03, 2020

Anti-car, pro-bike ad banned in France



Seems silly that France banned this murky, artsy-fartsy anti-car ad with a woman warbling soulfully and incomprehensibly in the background. 


The ad is fairly straightforward, using a sleek sports car as a screen onto which are projected the evils of car-based transportation systems: the traffic, the pollution, the spacial inefficiency, the road violence. Then the car melts, and the company slogan emerges, “Time to ride the future,” accompanied by a singer saying, “There’s a new day dawning.” The final frames feature the bike standing there, looking like the solution.

There you have it from Streetsblog and anti-car zealots everywhere: Cars are "evil," and bikes are "the solution."

And who/what exactly is Van Moof? A company that makes bikes! Van Moof hopes "the future" includes selling a lot of its bikes.

The future naturally will include the pro-bike, anti-car zealots. More importantly, it will include cars, trucks, and buses. 

Speaking of buses, the SFMTA is desperately trying to make Muni buses relevant during the pandemic with its disingenuous Fast Tracking Transit Lanes to Help City Recovery that takes away traffic lanes to make exclusive bus lanes. It pretends that these "improvements" will be temporary, but of course they'll be permanent.

The problem is, as Randal O'Toole, among others, has noted, buses, trains, and streetcars are breeding containers for COVID-19, while cars can insulate their drivers and passengers from infection.

That this program includes Masonic Avenue shows that it's phony. I ride the #43 Masonic several times a week, and it has always moved well, especially between Haight St. and Geary Blvd., the heart of its now truncated route. 

The idea that this will somehow encourage more people to ride the #43---which has never been a major Muni line---is pure bullshit, a pathetic attempt to make city buses relevant after a radical reduction in passengers and fare revenue during the pandemic/recession.

City Hall has always had a peculiar obsession with Masonic Avenue. Several years ago it took away all the street parking on Masonic between Haight St. and Geary Blvd. to make bike lanes. 

The city had no idea that many cyclists even wanted to go north-south in that part of town, and it turned out that few did.

Bikes are the future? Bikes have always been oversold, as cities see getting people on bikes as a cheap way to mitigate traffic congestion.

The downside of bikes is never mentioned by the Bicycle Coalition, Streetsblog---or the SFMTA, for that matter. 

But the Centers for Disease Control warns the public about the dangers of cycling, including for children. But City Hall still encourages city parents to put even their children on bikes.


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