Updating the brand?

Starbucks fiddles with its graphics:

...With more than $24 billion in revenue, 31,000 locations worldwide, and countless promotions and menu items that vary regionally, keeping the brand operating at scale is a major job. 

But for the past year, Starbucks’s internal creative team has been updating the brand system that makes up everything from its in-store signage to its promotions on Instagram. And now, it’s published the brand’s full guidelines—complete with color codes and typographic weights—onto a public website for anyone to explore.

“We were just proud of the work, and inspired by other brands being more transparent about their creative process,” says Ben Nelson, creative director at Starbucks...

Extra! Extra! Starbucks Will Stop Selling Newspapers

Rob's comment:
I don't give a shit about Starbucks' graphics or its "creative process," but I like to buy the NY Times at Starbucks when I'm out of town. Hard to see how stopping the NY Times is going to help the brand. 

Besides, few of the out of town locations carry many copies. It's not a big money deal for anyone. Apparently the Old Farts who read demographic isn't big enough to make a difference to the bean counters at Starbucks.