Today's best parody/proposal
From Kevin Drum at Mother Jones:
...I think we need a new academic journal: The Journal of Popular Myths and Delusions, or some such. They would tackle things in two ways. First, when a popular theory gets to the point where it's widely discredited in the scientific community, they'd write an article about it that would give news organizations a hook to report it.
Second, they would annually commission a survey of known scientific falsehoods and then spend the following year debunking the most popular ones. I recommend they start with the whole eight glasses of water thing.